How MOOCs Will Revolutionize Corporate Learning And Development

13 Aug

By Jeanne Meister, Contributor

Before Intel giant McAfee revamped its new-hire orientation, it was over 80 hours long and consisted of roughly 40 hours of pre-work, 5 days of on-site training, and a “robust” syllabus of post-work, meant to be completed at home. But as McAfee’s Senior Director of learning Lori Aberle says, “Once they leave the instructor-led class, that’s it, they’re done. Let’s face it, you will never get them back again!”   

In addition, the on site training was paced either too fast for some or too slow for others – as classroom lessons by necessity are. The associates teaching them were sometimes torn away at the last minute to close big sales – their primary job, after all. Plus, the system didn’t prioritize associates who were inclined toward teaching in the first place.

To fix its problem, McAfee turned to a concept sweeping the education scene: Massive Open Online Courses, or MOOCs. By using a tenet of MOOCs called “flipping the classroom,” which means that the majority of learning happens not with a professor lecturing the students but by giving students access to course materials and having them probe, discuss, and debate issues with fellow learners as well as the professor. With that change, McAfee turned its training around in a way that both saved both time and produced more lucrative sales: its sales associates now attribute an average of $500,000 per year in sales to the skills they learned through the new training model.

[ Full article available at ]

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Posted by on August 13, 2013 in MOOCs in the News


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