By Melissa Korn
Companies are expressing growing interest in using massive, open, online courses in their corporate training initiatives for rank-and-file workers, the Journal reports today. But winning over executives, who are accustomed to concierge services and in-person hobnobbing, might be a tougher feat for MOOC providers.
Many companies still shell out thousands of dollars for high-potential managers and C-suite leaders to attend days-long sessions at elite business schools, or to have faculty come on-site for custom programs that address industry- or firm-specific issues.
It’s a huge business. In fiscal 2013, the latest year available, Harvard Business School counted nearly 10,000 participants in its open-enrollment and custom executive programs and booked $146 million in executive-education revenue.
The execs are going in part for instruction from top-notch professors, but also for networking opportunities and social induction into an elite group of leaders—not to mention some sunrise yoga.
“A lot of what you get with executive education is more about development than about skilling,” says Elliott Masie, whose MASIE Center works with 230 companies, including American Express Co. and Southwest Airlines Co., on workplace learning. While MOOCs are great for the skill side of things, and could replace some pricier instruction, in their current incarnations they can’t provide those other elements necessary “to grow an executive,” he says.
[ Full article available at The Wall Street Journal: http://blogs.wsj.com/atwork/2014/10/01/will-executives-get-on-the-mooc-train-too/ ]